Our Story

When Graeme Bettles ventured from his 7 year career in advertising as an award winning art director, he could not have imagined that a few rough sketches would turn into a successful South African Design Company. He believed that design should not just be aesthetic, but that products could be created with a deeper emotional connection between the consumer and their furniture.

Within the first year of opening it’s doors, Graeme’s first product; The Sitting Lamp, was published in all major South African design and décor magazines and blogs. Shortly thereafter he exhibited amongst South Africa’s top creatives at The Design Indaba 2013. Graeme Bettles design is now stocked in some of the largest lifestyle stores in the country and abroad.

Our Philosophy:

Excite the mind through fresh thinking and big ideas made simply and beautifully.

Our Values:

Fresh thinking-

Nothing great comes without a lot of hard work and putting in tireless hours.  We believe in putting in the time in order to create truly unique pieces of design that stand out in the design community and speak volumes in your spaces.

Production integrity-

Design everything with the environment in mind. Manufacture products that are made to last a lifetime.


Craft and a relentless attention to detail are part of our brand DNA.